In 2004, while roommates at Bowdoin College, Peter and Austin decided to start a company that offered needlepoint belts. They had each been gifted a needlepoint belt from our then girlfriends and became intrigued with these unique accessories. After looking to buy finished belts, they realized that there wasn’t a company that featured these timeless items. From the start, the goal was to make the belts more available, attractive and affordable. They had always shared an entrepreneurial spirit and after discovering a concept that we were passionate about, we started working on the idea that has become the iconic Smathers Branson belt.

The positive response to the needlepoint belts in 2005 allowed Smathers & Branson belts to expand to a full line of needlepoint accessories. Through our licensing agreements, we now offer needlepoint products for many of the nation’s best universities and colleges, Major League Baseball® teams, National Hockey League® teams and fraternities and sororities. In addition, we can create custom products with unique patterns for schools, clubs, and organizations as well as one of a kind Life Belts® and monogrammed products.

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